About RideHarder

James Walsgrove
Head Coach

My Story

Coming from a non-sporty background I became overweight and unhealthy in my teens. Realising that I had to do something about it I tried a number of activities but nothing clicked until I purchased my first road bike. This was back in 2005 and I was immediately hooked.

After working for BT for many years I decided that in 2012 I wanted to pursue a different career and finally do something that I was passionate about. Initially going into the retail side of cycling I soon realised that I wanted to share my knowledge and passion for cycling. This was initially achieved through bike fitting and led onto wanting to help others to achieve their goals through coaching.

Ride Harder

The Birth of Ride Harder

Here at Ride Harder, we inspire cyclists with the tools, knowledge and support to train smarter and ride faster. Through the bike fitting process, I have improved the comfort, and performance of hundreds of riders. My group-coaching programme has educated riders of all abilities with many moving onto my individual coaching services. I am passionate about making riders faster on the bike from whatever level they are starting from.

Factor Bikes

In 2019 I joined the Factor Bikes UK team at its brand new Customer Experience Centre in Hethel, near Norwich, Norfolk as their Resident Retul bike fitter. Unlike most in the industry, Factor is the sole owner of the Factor production facility and author of each and every Factor bicycle. It’s this steadfast commitment to in-house design, testing and production that creates an environment in which inspiration becomes an essential component of perfection.

Perfection doesn’t occur by accident or luck. Instead, it’s the product of personally and obsessively overseeing every detail, no matter how small.

I will continue my independent fitting and building the Ride Harder academy along with growing my coaching knowledge and experience to share with my many coached athletes and followers.

Cycling Achievements

Ironman Finishes
LEJOG Completed
Mt Ventoux Accents
London to Paris Rides
KMs ridden at Mallorca 312
hours completed in a single TT

Time Trial PBs


10 mile


25 mile


50 mile


100 mile


12 hour



British Cycling

British Cycling

Level 2 Coach – Aug 2015

Power: Understanding Cycling Performance – Sep 2015

Training Peaks

Training Peaks

TrainingPeaks University – Nov 2016

Level 1 Coach Certification – Jul 2017

Power Certification – Oct 2018

Level 2 Coach Certification – Jan 2019


Association of British Cycling Coaches (ABCC)

Certified Level 3 Coach – Nov 2020

British Cycling


Diploma in Sports Nutrition Level 3 – Dec 2015

Diploma in Sports Science Level 3 – Currently Studying

Training Peaks


Level 2 Cert in Coaching Strength & Conditioning for Sport (QCF) – Jan 2019